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Category: Amazon
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Podcast: A look back at 2007 Posted in:
IT Management Wired & Wireless Web Technology Mobile Between the Lines podcast Entertainment Office 2.0 Apple Google Microsoft Datacenter SaaS IP Telephony SAP Utility computing Hewlett-Packard iPhone eBay Business Intelligence virtualization Salesforce.com Social networking Broadband Amazon ERP Green Tech Enterprise 2.0 Facebook This is our last Dan & David Show for 2007, and we look back at some of the major stories and trends of the year. We discuss the impact of the iPhone, cloud-based applications, social networking, software-as-a-service, green IT, industry consolidation and Web 2.0.
You can download the podcast directly to your desktop or MP3 player if you're subscribed to our podcasts (See ZDNet's podcasts: How to tune in). More>>
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Getting to know your customers
As a marketing consultant, I spend a lot of time and energy trying to understand my client's customer segments. When I was four, I was focused on demographic segmentation grouping by descriptor. I'm a bit more savvy now I group by behaviour. Good segmentation these days has a lot less to do with age/gender/postal code, and a lot more to do with understanding not who the people are but the how's and why's of their decision-making process. It's more intuitive, and tells you a lot more about your real customer groupings. And this in turns tells you what buttons to push in each segment, driving your marketing messages. "What the hell is Healy talking about here?" Stay with me. I always use the same analogy when explaining this: read any classic marketing analysis relating to who buys a Ford Mustang, and this is what you'll see: 25-35-year old white male, single, middle class income. More>>
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BSkyB off Virgin
Abu Dhabi Sports Channel, Abu Dhabi TV, Dubai Sports, Al Arabiya TV, BBC World, CNBC Arabiya, Emirates, MBC1, Al Jazeera Al Jazeera International and Sama Dubai.
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NDS for Gateway and Kabel BW NDS has confirmed that German cable operator Kabel BW has chosen to protect its digital cable offering with NDS VideoGuard. The decision to switch its conditional access system to NDS VideoGuard is a cornerstone of Kabel BWs strategy to operate and further develop a fully independent technical platform for its digital pay-TV offering.
NDS VideoGuard has also been selected by Gateway, provider of communications services to telecommunications operators and corporations in Africa. Under the agreement NDS will deploy a full end-to-end security system for GTV, its newly created African-focused, subscription-based satellite TV service that will deliver digital pay-TV services across Sub-Saharan Africa. More>>